The word Ikechi (ee-key-chi) means "God's Strength. The main logo, the dripping heart with crown is more than just a dope design. It represents the daily struggles that we all go through, and is a reminder that we are all Kings and Queens. We are moving to teach people that's its okay to be different and live “YOUR LIFE”. Break away from the limits set by society and live life on your own terms. Live without limits.